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Phenix Group

Phenix is the pioneer of modern poultry and livestock industry in Bangladesh since its inception back in 1974. For last 42 years Phenix has been imprinting the track record of quality and commitment under the leadership of its founder Mr Samiul Ahsan. Phenix Group�s responsibility is to continually improve all aspects of the livestock asset of Bangladesh through innovation and adoption of cutting edge technologies. Over the time Phenix has earned the reliability and satisfaction of customers for its world class products. This has been possible to achieve by developing an efficient work force able to utilize consolidated experience. Mr. Ahsan has received numerous training on poultry management from developed countries across the globe and implemented those knowledge in our context that has revolutionized the industry. At present the group consists of eleven individual companies with an annual turnover of $145.50 million. Mr. Rafiul Ahsan is the only son Mr. Samiul Ahsan who has been trained in the industry over last ten years and has taken over the charge of overall operation of the group. Mr Rafiul Ahsan now leading various concerns of the group. His relentless effort has grown the company to a level now that employs nearly 900 permanent employees and 1200 daily workers.




Business


Livestock animals, kept especially on a farm, for economic benefits. In Bangladesh these are generally cattle, buffalo, goat and chicken. Livestock constitute an important part of the wealth of our country because it provides protein through egg, meat and milk to the vast majority of the people as well as feeds many industry such as leather and manure.
Livestock resources necessarily encompass animal health care and welfare, quality production factors, and effective rearing to keep pace with expansion of entrepreneurship related to concerned industries. It plays an important role in the agricultural production sphere. Statistics show that about 2.9% of national GDP is covered by the livestock sector, and its annual rate of growth is 5.5%. About 20% of the population of Bangladesh earn their livelihood through work associated with raising cattle and poultry. Draught power for tilling the land, the use of cowdung as manure and fuel, and animal power for transportation make up a significant portion of the GDP. In addition, hides and skins, bones, offal, feathers, etc, help in earning foreign exchange. Livestock resources also play an important role in the sustenance of landless people.
Livestock population in Bangladesh is currently estimated to comprise 25.7 million cattle, 0.83 million buffaloes, 14.8 million goats, 1.9 million sheep, 118.7 million chicken and 34.1 million ducks. The density of livestock population per acre of cultivable land is 7.37. This density has been increasing every year in the country. The country has a relative density of livestock population well above the averages for many other countries of the world. In spite of a high density of livestock population, the country suffers from an acute shortage of livestock products like milk, meat and eggs. The shortage accounts for 85.9%, 88.1% and 70.7% for milk, meat and eggs, respectively. The annual growth rates of these products have significantly increased in recent years. However, if we desire to meet the increasing demand from domestic production, we will require an increase in production at the rate of 6 to 9 percent per year up to 2021. For that reason, a higher investment in the livestock sub-sector will be required. It is expected that an increase in investment in livestock research and extension by one Taka will give a return of Taka 1.42 to 3.15 per year depending on the type of livestock species and product.

Nowadays poultry is the biggest livestock sector in Bangladesh. The local variety of chickens being less productive in respect of meat and egg production, there has been tendency to establish poultry farms, small or large, having improved varieties of poultry birds. These include breeds like White Leghorn, Rhode Island Red, Plymouth Rock, Assel, Winedot, HiSex etc. Compared to local forms these birds are larger and may gain a weight upto 4 kg. Those imported breed can lay upto 250 eggs per year.

Phenix group is a pioneer in poultry industry in Bangladesh. Since its beginning back in 1976, its poultry farm is one of the largest farms in Bangladesh. Later on Phenix hatchery was established supply the baby chicks in local market. Together Phenix Poultry and Phenix Hatchery is one of the largest supplier in local market and contributing significantly in the GDP of poultry sector of the country.

Aquaculture, also known as aquafarming, is the farming of fish, crustaceans, molluscs, aquatic plants, algae, and other aquatic organisms. In our context aquaculture by and large means the cultivation of fresh water fishes. Fisheries the occupation or industry of catching fish or tapping other marine or freshwater resources. One of the major sectors of Bangladesh agriculture is represented by the fisheries sector. Being a deltaic land with numerous rivers and inland haors and beels (lakes and lowland areas of considerable size), and also ponds that are dug in populated areas for the purpose of bathing, washing and often as a source of drinking water, fish became an integral part of the food culture. In the past hardly any need was felt for fisheries education and research, because population was low and fish in plenty.
Fisheries now play a major role in nutrition, employment and foreign exchange earnings. Fish alone supply about 60% of animal protein and about 1.4 million people are directly employed by the fisheries sector. About another 11 million people indirectly earn their livelihood out of activities related to fisheries. The production of fish was estimated to be about 13,73,000 m tons during 1996-97, of which inland fisheries contributed about 10,79,000 m tons and marine fisheries about 2,94,000 m tons. The growth rate of fish production during the last decade averaged at 6.5% which fell short of increased demand; however, the present rate of fish production has increased to about 8 percent. In 2015-16 fiscal year the GDP of fisheries was 530,756 million taka which contributes 3.22 % of GDP of the country. Phenix Aquatic Product Ltd is one of the leader in the cultivated fresh water fish of the country and feeding the country.

Agriculture

Agriculture is the largest employment sector in Bangladesh. As of 2016, it employs 47% of the total labour force and comprises 16% of the country’s GDP. A plurality of Bangladeshis earn their living from agriculture. Due to a number of factors, Bangladesh’s labour-intensive agriculture has achieved steady increases in food grain production despite the often unfavourable weather conditions. These include better flood control and irrigation, a generally more efficient use of fertilizers, and the establishment of better distribution and rural credit networks. Bangladesh has a primarily agrarian economy. The performance of this sector has an overwhelming impact on major macroeconomic objectives like employment generation, poverty alleviation, human resources development and food security. Most Bangladeshis earn their living from agriculture. Rice and jute are the primary crops, maize and vegetables are assuming greater importance. The total GDP of crops of year 2015-16 was 1,343,222 million taka which contributes 8.15 of the total GDP. Phenix group has long been in the agricultural market and has grown over the years. The group is committed to produce organic vegetables and fruits of high demand in its integrated farming system. Currently the group is supplying all sorts of seasonal vegetables and bananas grown in its organic farms.
The pharmaceutical industry in Bangladesh is one of the most developed technology sectors within Bangladesh. Manufacturers produce insulin, hormones, and cancer drugs. This sector provides 97% of the total medicinal requirement of the local market. The industry also exports medicines to global markets, including Europe. Pharmaceutical companies are expanding their business with the aim to expand the export market.
There are 5 types of medicine manufacturing companies in Bangladesh. The Pharmaceutical sector is one of the most developed among the manufacturing industries in Bangladesh, although it is still small compared to other comparable sectors. The increase in awareness about healthcare, higher income and increasing government expenditure have resulted in higher demand for medicine.
The Drug Policy of 1982 has helped the industry grow by 65 times from BDT 1730 million to BDT 113 billion now, according to IMS report of 2014. In 2000 there were 173 active and licensed allopathic drug-manufacturing units in the country, while the figure now stands at 300 now. According to the Directorate General of Drug Administration (DGDA), there are currently 200 active allopathic companies in Bangladesh. About 22,000 brands of drugs are sold which cover 1500 types of medication. There are 1495 wholesale drug license holders and about 37700 retail drug license holders. The industry meets 98% of the demand for medication in the country and can be considered to be self-sufficient. The sector employs 1, 15,000 workers and between 2013 and 2014, the growth stood around 11.37%. According to IMS Health, annual pharmaceutical sales in the local market may reach BDT 160 billion within 2018.
Figure 1 Local Sales (Source: IMS /4th quarter report – data visuals by EBL Securities)

Figure 1 Local Sales (Source: IMS /4th quarter report – data visuals by EBL Securities)

Export scenario
The industry is also exporting abroad. Currently, formulations are exported to 92 countries around the world. The major destinations for Bangladeshi medicines are Myanmar, Sri Lanka and Kenya, while nearly 50 countries import Bangladeshi medicines regularly. The growth in exports has averaged over 10% from 2010 to 2014. In 2015, the exports was over $ 41.17 million. Pharmaceutical companies are trying to export to regulated, unregulated and moderately regulated markets.
Figure 2 Exports (Source: IMS /4th quarter report – data visuals by EBL Securities)

Figure 2 Exports (Source: IMS /4th quarter report – data visuals by EBL Securities)

Domestic competition
The domestic market is highly concentrated and competitive. The local manufacturers dominate the industry capturing market share of 90%. While the multinationals cater to the remaining demand. According to IMS Health, the top 10 companies hold 68.5% market share, the top 20 hold 85.73%, and the top 31 hold 94.1%, while the remaining 169 companies shared 5.9% among them. Square Pharmaceuticals led the industry with a market share of 19.21%. Incepta and Beximco took 2nd and 3rd positions with market shares of 10.42% and 8.47% respectively.

MNCs
Although a number of MNCs are operational in Bangladesh market, no MNCs are in the top ten in terms of domestic sales. Out of the top fifteen pharmaceutical companies in Bangladesh, only two players are MNCs. Among the MNCs, Sanofi has the highest market share while Novartis has the highest growth as of 2014.

Backward integration
Due to lack of backward integration, the sector is at a competitive disadvantage, as pharmaceutical players still have to import 90% of raw materials from 98 indenters around the world. Most APIs or their raw materials have to be imported from countries like China, India, Korea & Italy. This generates higher factor costs which can be up to 30-40% of the cost of medicine. The API Park which was supposed to be established has been delayed due to various problems like rise in production cost, slow gas connection and slow handover. The manufacturers are also concerned about their capability to shift their entire production in the API Park. For many APIs, The domestic market is too small to justify an API manufacturing plant other than the reduction of cost. Although the companies have the technical knowledge to produce APIs, there is not enough demand in the market. This means that once the API Park is established, we would need to export the additional products abroad. Export channels need to be set up now.

TRIPS

According to the Agreement on Trade Related Aspects of Intellectual Property Rights (TRIPS), all signatories are bound to incorporate 20 year product patent protection for pharmaceutical products in their domestic legislation. Currently, total 48 LDCs, including Bangladesh, are not obliged to enact legislation on product patent rights till 2016. TRIPS provided Bangladesh pharmaceutical firms with patent free production rights domestically until 2016 and limited exporting advantage. A major challenge to the current scenario could have been the expiry of the agreement. But on November 6, 2015, the TRIPs council meeting approved extension of the transition period for pharmaceutical products for least developed countries till 2032. Bangladesh secured additional protection for LDCs, including additional waiver as well as the previous waiver.

Future Prospect

The ability of the Bangladeshi drug industry to manufacture drugs for all kinds of needs is beyond doubt. While some manufacturers are already able to produce world class quality drugs, others would require considerable assistance to be able to reach that target. Bangladesh is a natural candidate to supplement or substitute other international manufacturers to the developing country markets of both finished drugs and APIs. In order to maximize growth, the pharmaceutical players need to set their sight in the global market. ProVax Pharmaceuticals Ltd (PBBL) is on the track of being a competent supplier of veterinary medicines in local market. Along with the industry PBBL will keep growing over next years and aims to make a strong position in the market.

Building Materials

Bio-energy


Energy is the most important sector for a nation nowadays. But generation of power without causing pollution is challenging. The increase of energy consumption and the growing concern for environmental preservation along with the concept of distributed generation motivates the search for new renewable sources for power generation. Among the sources with great potential for electricity generation, the biomass energy has an important role in the world energy matrix. Non-renewable sources like coal, atomic energy and hydrothermal energy is the main sources of power worldwide. They are causing huge environmental pollution and causing damages to lives. Therefore, renewable energy is the centre of focus considering future safety of this planet and civilization. Bioenergy is generated from organic or biological waste materials that can significantly reduce pollution and fossil fuel consumption. Currently the largest consumers of biomass based energy are the developing countries, where participation in the energy matrix reaches 40%. In the world, biomass accounts for 10-14% of energy supply.

Different types of waste have huge potential to be used as energy source and this is why waste materials are now treated as resources. Apart from solar power, one of the most abundant source of renewable energy is animal waste from farms. Most promising among the farm wastes are poultry litter. Because growth in livestock production in both developed and developing countries are led by poultry litters. Poultry litters consists of bedding materials mixed with manure, feathers, spilled water and waste feed accumulated during the production cycle. The bedding material primarily have high carbon content biomass and this contributes to the energy content of litter. High plant material derived nutrients are rich in nitrogen, phosphorous and potassium. Anaerobic digestion of poultry litters and wastes in biogas digesters leads in generation of biogas which contains approximately 60% methane gas and 38% carbon dioxide. Methane can be directly burnt for heat or used as fuel for internal combustion engine to generate electricity. In this way poultry litter can be managed in a very cost effective and environment friendly way. This farm scale “litter to energy” scheme has tremendous environmental, societal and economic impact.

Phenix Poultry Ltd has incorporated this “litter to energy” strategy and successfully implemented it. Phenix Green Energy Ltd is now generating approximately half a MW (~500 kW) of electricity by using gas fed generators. All the required Biogas is generated from litter and wastes from Phenix Poultry Ltd. This much electricity enabled our farm largely reducing the dependence of national grid electric supply which comes from fossil fuel. We are developing our capacity and this is not far away from today when our farms will be self-sustainable with green energy and also supply green energy to national grid.


Coming together is a beginning. Keeping together is progress. Working together is success.

 

 

We care for our bird and work hard

though the beginning is always the hardest.

 

 

Products


Our Product


We are a group of various companies that produce a variety of diversified products

White Table Eggs

Brown Table Eggs

Day Old Layer Chick

HiSex White

HiSex Brown

Day Old Broiler Chick

Cobb 500

Layer Pre-Starter

Layer Starter

Layer Pre-Layer

Layer Grower

Layer Layer 1

Layer Layer 2

Tilapia

SHING

Pangash

CHICKS

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Chicks2

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10 Hole Brick

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Facing Brick

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People who are crazy enough to think they can change the world, are the ones who do.

 

 

All our dreams can come true if we have the courage to pursue them.

 

 

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  • Contact Information

    Head Office

    Level 4, Nurjahan Sharif Plaza
    34, Purana Paltan, Dhaka 1000, Bangladesh

    Corporate Office

    Level 5, House 39A,
    Road 8, Dhanmondi
    Dhaka 1205, Bangladesh
    +880-2-9142238-40

    Support

    +8801973399540
    admin@phenixbd.com

    Phenix Group’s Chairman Mr Samiul Ahsan is a philanthropist. As part of the corporate social responsibility (CSR) of the group he established a college in 1996 at Konapara nearby Jatrabari, Dhaka. The college was named as “Rokeya Ahsan College”. Currently the college is only operating for HSC level, although we have plan for upgrading it to higher level in near future. At present there are 25 Academic Staff, 9 official staff and around 500 students in their respective academic year.

     

    Prominent educationist Mr Samiul Ahsan established the Kurchap High School at Debidwar Upazilla in Comilla District forty years ago in 1973. The school is located in a very convenient location by the Dhaka-Chittagong highway. Therefore, it is accessible by a wider community of surrounding area. Over the years the school has grown into a mature organisation and playing an important role in disseminating light of education in the area. The school has been producing good results and thereby giving opportunities for thousands of students for further education. Currently there are 20 teaching stuff and 887 students in the school.

     

    • Phenix Group pays generous scholarships to children of its employees. Every year the group disburse around 2.5 million BDT as bursary among selected students from school and college level.






    Being the pioneer of Poultry Industry, PHENIX GROUP launched a nationwide Egg Consumption Awareness Campaign with the Slogan “EKTI DIM PROTIDIN”. (One Egg Everyday) aimed to help raise awareness of the health benefits of eggs. The campaign is first of its kind in Bangladesh.

     

    Prominent educationist Mr Samiul Ahsan established the Kurchap High School at Debidwar Upazilla in Comilla District forty years ago in 1973. The school is located in a very convenient location by the Dhaka-Chittagong highway. Therefore, it is accessible by a wider community of surrounding area. Over the years the school has grown into a mature organisation and playing an important role in disseminating light of education in the area. The school has been producing good results and thereby giving opportunities for thousands of students for further education. Currently there are 20 teaching stuff and 887 students in the school.

     

    • Phenix Group pays generous scholarships to children of its employees. Every year the group disburse around 2.5 million BDT as bursary among selected students from school and college level.